Hired on for a 3-month project to design wireframes and some visual design concepts for a drug company that is a client of Targetbase. The client wanted to do a complete overhaul of their information architecture with two different design concepts with wireframes and visual design. I came up with a new information architecture simplifying what they currently had and from there proposed two different designs. The client and agency were both blown away with my level professionalism and execution on the project.

  • Role UX Designer
  • For Targetbase
  • Date April 2017
  • Type Website Redesign
  • URL

Information Architecture

Doing research on the current site, I was able to simplify the site's information architecture and create this new sitemap to base the redesign on.


With the new sitemap, I created two different options for the homepage and created all other wireframes needed on the site too.

Visual Design

Lastly added the visual design on top the wireframes, as can be seen below.


I was able to come in and add real and lasting value to Targetbase’s client, after presenting to them the new sitemap, all wireframes, and the visual design. They were really excited to move this into development. The final result of my design can be seen here –